Foreplay nails the ad swipe library and creative workflow, but has no store or product data and charges per seat. WhatWins gives you the swipe library plus full store intelligence, organic breakouts and unlimited seats.
WhatWins is the ad and organic intelligence radar: it tracks competitors' live ads across Meta, TikTok and Google, surfaces organic breakouts on IG, TikTok and YouTube scored against each account's own baseline, and pairs them with full store and product dossiers — all in one workspace, with unlimited teammates. Foreplay is built around the swipe file; WhatWins keeps that and adds the store and organic intelligence behind the ads.
Where Foreplay shines: Foreplay is best known as an ad swipe-file and creative workflow tool with competitor tracking, built for marketers and agencies.
| Capability | WhatWins | Foreplay |
|---|---|---|
| Live Meta (Facebook & Instagram) ad library | ||
| TikTok ads + organic posts | ||
| Google Ads transparency | ||
| Organic breakout radar (IG / TikTok / YouTube, scored vs each account's baseline) | ||
| Full store & product dossiers (traffic, tech stack, catalog) | ||
| Live-ads count history per store | ||
| Save winners to a swipe library + shared boards | ||
| Daily winners radar across tracked shops | ||
| Unlimited team seats — no per-seat fees |
Comparison reflects each tool's public positioning — features change, so check their site for the latest.
Foreplay is a great place to collect ads, but it stops at the creative. WhatWins builds full store and product dossiers — traffic, tech stack, catalog and live-ad history — so you see the whole business behind an ad, not just the swipe.
WhatWins adds an organic breakout radar across IG, TikTok and YouTube, scoring each post against that account's own typical performance. You catch the content going viral in your niche, not only the paid placements you've swiped.
WhatWins keeps what Foreplay does well — saving winners to a swipe library and shared boards — but includes unlimited teammates at no per-seat cost, so the whole team can build the library together without the price climbing.
Track competitors' live ads and the content going viral, analyze what works, and reproduce it — all in one tool, with unlimited teammates.