TrendTrack is a strong Meta-plus-Shopify research tool. WhatWins goes wider — adding TikTok and Google ad coverage, organic breakouts scored against each account's baseline, and a cross-shop daily radar on top of full store dossiers.
WhatWins is the ad and organic intelligence radar: it tracks competitors' live ads across Meta, TikTok and Google, surfaces organic breakouts on IG, TikTok and YouTube scored against each account's own baseline, and pairs them with full store and product dossiers — all in one workspace, with unlimited teammates. Where TrendTrack centers on Meta ads and Shopify analytics, WhatWins covers every channel a competitor is winning on.
Where TrendTrack shines: TrendTrack is best known for Meta ad transparency fused with deep Shopify store analytics — traffic, app/theme stack, EU/UK ad spend — refreshed daily.
| Capability | WhatWins | TrendTrack |
|---|---|---|
| Live Meta (Facebook & Instagram) ad library | ||
| TikTok ads + organic posts | ||
| Google Ads transparency | ||
| Organic breakout radar (IG / TikTok / YouTube, scored vs each account's baseline) | ||
| Full store & product dossiers (traffic, tech stack, catalog) | ||
| Live-ads count history per store | ||
| Save winners to a swipe library + shared boards | ||
| Daily winners radar across tracked shops | ||
| Unlimited team seats — no per-seat fees |
Comparison reflects each tool's public positioning — features change, so check their site for the latest.
TrendTrack is deep on Meta ads and Shopify store analytics. WhatWins adds TikTok ads and organic posts plus Google Ads transparency, so you see the full paid-and-organic playbook behind a store — not just its Facebook ads and traffic stack.
A post with 200k views means nothing without context. WhatWins scores every organic post against that account's own typical performance, so a genuine breakout from a small account rises to the top instead of getting buried under big-account noise — something a store-analytics tool simply doesn't track.
Bring your whole team in at no extra per-seat cost, save winners to shared swipe boards, and let a daily radar surface the new ads and breakouts worth reproducing across every shop you track.
Track competitors' live ads and the content going viral, analyze what works, and reproduce it — all in one tool, with unlimited teammates.