WHATWINS | AD RESEARCH EVALUATION
Reviewed: 2026-10-15
Guide: https://whatwins.io/blog/best-ad-spy-tools

ONE FIXED ASSIGNMENT
Product and approved claim:
Target country / language:
Research question:
Three known advertisers:
Two problem phrases:
Date window and filters:

REPEAT FOR EACH CANDIDATE
Tool / plan / date checked:
Task start and finish:
Relevant references found:
Duplicate results:
Known advertisers missing:
Metric definitions or coverage still unclear:
Could a teammate retrieve a saved reference? Evidence:
Seats / search / export limits:
Current total cost and billing term:

REPEAT FOR EACH REFERENCE
Source URL / advertiser identity / observation date:
Opening visual / claim / offer / destination:
Observed fact:
Interpretation (label as hypothesis):
How it changes our brief:
Rights or production questions:

FICTIONAL EXAMPLE
Brief: UK travel bottle; investigate leak-prevention demonstrations.
Observation: reference opens with a bottle turned upside down.
Hypothesis: showing the seal may answer a buyer objection.
Unknown: competitor sales, actual spend, profitability.
Next step: film our own supported demonstration and define a test.

DECISION
Chosen tool or free workflow:
Specific work improved and evidence:
Cost justified? Why:
Owner / review date:
No competitor performance is established by this worksheet.