WHATWINS | WEEKLY COMPETITOR REVIEW
Guide: https://whatwins.io/blog/best-social-media-competitor-analysis-tools

SCOPE
Week / market / language:
Three direct competitors and why comparable:
Separate inspiration brands:
Research question:

EVIDENCE RECORD (COPY FOR EACH REFERENCE)
Competitor / correct account identity:
Source URL / date / filters:
Type: paid creative / organic communication / offer / our own result
Observed change:
Previous reference for comparison:
What is directly observable:
What is an interpretation:
Metric definition and reporting window:
Unknowns:

FICTIONAL SAAS EXAMPLE
Observed: two references start with a scheduling conflict.
Interpretation: a recognizable problem might earn attention.
Proposed test: conflict opening versus current dashboard opening.
Keep steady: offer, destination and intended conversion.
No claim is made about competitor acquisition cost or sales.

WEEKLY DECISION
One hypothesis worth producing:
Evidence supporting the choice:
Approved claim / production owner:
Control and variants:
Measurement definition / review date:
What we need to learn before spending: