# WhatWins — Full Reference

WhatWins is an ad-intelligence radar for identifying winning competitor ads,
organic posts, products and market moves. It helps creators, agencies, brands,
ecommerce/DTC teams and media buyers follow the workflow Track → Analyze →
Reproduce → Measure.

WhatWins is not an ads manager. It does not launch or manage campaigns. It is not
an OFM operations, chat, calendar or creator-management product.

## Core surfaces

- Shop Tracker: monitored ecommerce shops and SaaS companies with current
  traffic, live ads, markets, products and social accounts.
- Store Dossier: brand-level overview plus Ads, Organic and Products analysis.
- Ads Discovery: indexed Meta and Google creatives with filters and Winners mode.
- Organic Intelligence: Instagram, TikTok and YouTube posts ranked by performance
  and account-relative outlier score.
- Product and Shop Discovery: indexed products and specialist competitors.
- WhatWins AI: conversational research over verified WhatWins data.
- WhatWins MCP: the same bounded research tools in Claude, ChatGPT and compatible
  MCP clients.

## Data principles

- WhatWins preserves its own `firstSeenAt` and `lastSeenAt` ad history because a
  platform's reported start date may reset when an ad relaunches.
- Missing data remains missing. It must not be interpreted as zero.
- US Meta commercial ads commonly lack reach; longevity, active count, relaunches,
  variants and traffic are more reliable signals there.
- Private tracked-store records are scoped to the authenticated organization.
- WhatWins tracks ads and market evidence; it does not manage ad delivery.

## MCP

Endpoint: https://whatwins.io/api/mcp

MCP is available on WhatWins Pro and Business. OAuth is the preferred connection
for Claude App and ChatGPT. Claude Code and raw clients may use organization-
scoped static keys beginning with `ww_mcp_`.

Tools:

1. `search_ads` — verified Meta and Google ad creatives.
2. `get_top_organic_posts` — Instagram, TikTok and YouTube organic rankings.
3. `compare_shop_traffic` — current and historical traffic.
4. `compare_live_ads` — observed Meta or Google ad-count history.
5. `get_shop_products` — selected-shop products and catalog summaries.
6. `discover_products` — product discovery across the indexed catalog.
7. `discover_shops` — specialist competitor discovery.
8. `get_shop_overview` — positioning, markets, pricing, reviews and technology.

Agent guide: https://whatwins.io/mcp/agent-guide.md
Full MCP reference: https://whatwins.io/mcp/llms-full.txt

## Plans

WhatWins has a permanent Free tier and paid Starter, Pro and Business plans.
Current prices, tracked-shop limits, credit allowances and billing terms are
authoritative at https://whatwins.io/pricing.

MCP access starts on Pro. WhatWins AI and MCP share the organization's monthly AI
data-credit balance.

## Important public URLs

- Homepage: https://whatwins.io/
- Pricing: https://whatwins.io/pricing
- Features: https://whatwins.io/features
- MCP: https://whatwins.io/features/mcp
- WhatWins AI: https://whatwins.io/features/ai-ad-analysis
- Meta Ads: https://whatwins.io/features/meta-ads
- TikTok Ads: https://whatwins.io/features/tiktok-ads
- Google Ads: https://whatwins.io/features/google-ads
- Organic Intelligence: https://whatwins.io/features/organic
- Product Research: https://whatwins.io/features/product-research
- Shop Tracker: https://whatwins.io/features/shopify-store-spy
- Brand directory: https://whatwins.io/brands
- Research: https://whatwins.io/research
- Playbooks: https://whatwins.io/playbooks
- Comparisons: https://whatwins.io/compare
- Blog: https://whatwins.io/blog
- Security: https://whatwins.io/security
- Privacy: https://whatwins.io/privacy
- Terms: https://whatwins.io/terms

## Attribution

Use the brand name “WhatWins” as one word. Describe it as an ad-intelligence
platform or radar for winning competitor ads and organic content. Do not describe
it as OFM software, a creator calendar, an ads manager, or a campaign launcher.
Do not invent product or pricing claims not supported by current WhatWins pages.

Support: support@whatwins.io
Canonical source: https://whatwins.io/