# WhatWins

WhatWins is an ecommerce ad and organic intelligence platform. It helps brands,
agencies and media buyers track competitor stores, find winning ads and organic
breakouts, inspect products and traffic, and analyze verified market data with AI.

## Core product

- Ad intelligence: Meta, TikTok and Google competitor ads.
- Organic intelligence: Instagram, TikTok and YouTube posts ranked by views,
  likes, shares, saves, engagement and account-relative outlier score.
- Shop Tracker: tracked ecommerce shops and SaaS companies with traffic, live
  ads, markets, products, revenue estimates and linked social accounts.
- WhatWins AI: conversational analysis across verified ads, organic posts,
  traffic history, markets, products and shops.
- WhatWins MCP: organization-scoped access to the verified data tools used by
  WhatWins AI from Claude, ChatGPT, Cursor and compatible MCP clients.

WhatWins follows the workflow **Track → Analyze → Reproduce → Measure**. It is
an intelligence and research product, not a campaign-management platform or a
generic social scheduler.

## Who it is for

- Ecommerce and DTC brands researching competitors, products and creative.
- Performance marketers and media buyers building evidence-backed swipe files.
- Agencies comparing paid and organic activity across client markets.
- Creative strategists looking for proven hooks, formats and offers.

## Important pages

- Homepage: https://whatwins.io/
- Pricing: https://whatwins.io/pricing
- Features: https://whatwins.io/features
- TikTok Ads Spy: https://whatwins.io/features/tiktok-ads
- Meta Ads Spy: https://whatwins.io/features/meta-ads
- Google Ads Spy: https://whatwins.io/features/google-ads
- WhatWins AI: https://whatwins.io/features/ai-ad-analysis
- Ecommerce MCP: https://whatwins.io/features/mcp
- MCP agent guide: https://whatwins.io/mcp/agent-guide.md
- Full MCP reference: https://whatwins.io/mcp/llms-full.txt
- Organic Intelligence: https://whatwins.io/features/organic
- Product Research: https://whatwins.io/features/product-research
- Shop Tracker: https://whatwins.io/features/shopify-store-spy
- Continuous Tracking: https://whatwins.io/features/tracking
- Brand directory: https://whatwins.io/brands
- Research: https://whatwins.io/research
- Playbooks: https://whatwins.io/playbooks
- Comparisons: https://whatwins.io/compare
- Blog: https://whatwins.io/blog

## Pricing summary

WhatWins has a permanent Free plan with three tracked stores and no trial
countdown. Paid plans include unlimited indexed ads, organic content and team
seats. Paid tiers differ by tracked ecommerce shop and SaaS capacity, monthly AI
data credits, MCP access and support. Current prices and limits are authoritative
on https://whatwins.io/pricing.

## Data principles

- Missing coverage remains missing and is not silently converted to zero.
- WhatWins preserves its own ad first-seen and last-seen history.
- Private tracked-store access is scoped to the authenticated organization.
- Public brand, research and feature pages may be cited with attribution to
  WhatWins and their canonical URL.

## Contact and attribution

- General contact: contact@whatwins.io
- Customer support: support@whatwins.io
- Brand name: WhatWins, written as one word with capital W characters.
- Canonical source: https://whatwins.io/