We help you find what's already winning
WhatWins is the all-in-one ad-spy and organic intelligence platform for brands, agencies and creators — track competitors' live ads and the content going viral, analyze what's working, and reproduce it, all in one workspace.
Why WhatWins exists
Every brand, agency and creator faces the same question every week: what should we make next? The answer is almost never a guess — it's already live somewhere, in a competitor's ad that's been running for 90 days or a post quietly outrunning its account's baseline.
The problem is that the signal is scattered. Ad libraries, manual scraping, a dozen browser tabs, screenshots in a group chat. By the time you've stitched it together, the trend has moved. Most research tools show you what worked last month, not what's winning right now.
We built WhatWins around one loop: Track → Analyze → Reproduce → Grow. Pull every competitor's live ads and the content breaking out in your niche into one place, score it so the real winners surface instantly, save them to a swipe library, and ship your version — then measure it with trackable links. One tool instead of an ad-spy subscription, a scraper, and a spreadsheet.
It scales the same way from one brand to a roster of three hundred: invite your whole team into one workspace, with clean separation when you need to focus on a single account.
At a glance
- Built for
- Ecom brands, agencies & creators
- What it covers
- Paid ads + organic, in one place
- Platforms
- Meta, TikTok, Instagram, YouTube
The loop we built the product around
Four steps shape everything in WhatWins. Every feature either moves one of them forward, or it doesn't ship.
Track
Every competitor's live ads across Meta and TikTok, and the posts breaking out across Instagram, TikTok and YouTube — pulled into one place and refreshed automatically.
Analyze
We score every post against its own account's baseline so genuine breakouts surface instantly, and surface the hooks, formats and offers behind the ads that keep running.
Reproduce
Save the winners to a swipe library, see exactly why they worked, and turn proven angles into your next ad or post instead of guessing from scratch.
Grow
Trackable short links, link-in-bio, and a shared team workspace close the loop — so you can measure what you ship and scale on what's already proven.
Who we are
A small team that ships quickly. We read every feature request, we talk to the brands and agencies on the platform every week, and we document what we learn about ads, organic, and what's winning in the blog.
Based out of Europe. Global customer base. We reply fast — email [email protected] and you'll hear back the same day during the week.
See what's winning in your niche
The fastest way to understand WhatWins is to track your first competitor and watch the winners surface. You can spin up an account in about three minutes.