AI & automation
Version your AI ad prompts so the next test is reproducible
Keep prompts, reference images, model settings and approved exports together. A practical HeliosGen and Kie.ai workflow with a downloadable version log.
The reading list
Practical guides to paid media, creative testing and AI workflows.
45 articles
Measurement
How to check paid campaign UTMs in GA4
Create consistent campaign URLs, test redirects and inspect the right GA4 acquisition dimensions with a downloadable UTM naming and verification sheet.
Measurement
How to check GA4 purchase deduplication before running ads
Test transaction IDs, confirmation-page reloads and purchase values before using GA4 revenue to judge paid campaigns. Includes a repeatable QA worksheet.
AI & automation
How to make product-image ad variants with Gemini
Use a real product reference with Gemini image editing, keep the intended changes narrow and review fidelity before turning generated images into ads.
Google Ads
Google AdsGoogle Ads conversion lag: stop comparing unfinished weeks
Review delayed conversions before judging Google Ads CPA or ROAS. Includes a worked example, a repeatable reporting process and a free snapshot worksheet.
Google Ads
How to plan a Google Search campaign experiment
Build a reviewable Search experiment: one hypothesis, a controlled change, conversion definitions and a worksheet for recording what the result can support.
AI & automation
How to export and approve HeliosGen assets for ads
Check a HeliosGen workflow export for missing media, review the actual output and create an approved asset handoff for Meta or Google Ads. Includes a release checklist.
AI & automation
HeliosGen cannot connect to Kie.ai: API key checks
Separate a missing key, invalid credentials, account limits and model errors in HeliosGen. Includes the real settings screen and a reusable diagnostic record.
AI & automation
HeliosGen generation stuck or failed: check the Kie task
Find out whether a HeliosGen request is queued, failed or finished in Kie.ai. Understand the app timeout, recover completed results and avoid duplicate submissions.
AI & automation
How to prepare product reference images for HeliosGen
Prepare a consistent product reference pack, connect it to a HeliosGen Image node and write a usable brief. Includes a downloadable specification and prompt example.
Google Ads
How to audit Merchant Center price and availability mismatches
Trace Shopping product mismatches across the feed, landing page, structured data and checkout, using a variant-level audit sheet with clear retest steps.
Meta Ads
Meta AdsMeta GEM in 2026: what to review in your ad account
Understand Meta's October 2026 GEM update, separate platform claims from account evidence, and build a practical creative and measurement review.