Question 1

Who is WhatWins built for?

Accepted Answer

WhatWins is built for ecom and DTC brands, creator and talent agencies, and any team that grows with short-form content, paid or organic. A Shopify brand uses it to find the products and ad angles competitors are scaling. A media buyer uses it to build swipe files of proven creative before launching. An agency uses it to run competitive research across an entire roster from one workspace. The common thread is that all of them need to know what's working in their niche right now — both the ads competitors are running and the posts breaking out organically. Whether you track 3 accounts or 300, WhatWins scales with you, with one shared workspace and per-account focus when you need it. It is not built for one-off campaigns or teams that only want a single social scheduler.

Question 2

Does WhatWins cover ads or just organic?

Accepted Answer

Both, in one place — that's the entire point. On the paid side, WhatWins pulls every competitor's live ads across Meta and TikTok into one searchable library, with the hook, format and exactly how long each ad has been running, plus the Google ads behind competitor stores via Shop Tracker. On the organic side, it scores every post against its own account's baseline, so a genuine breakout surfaces the day it pops instead of getting buried — even from smaller accounts that raw view counts would hide. Having ads and organic side by side is what makes it powerful: you can spot a hook winning in a competitor's ad and see it already spreading organically, or catch an organic trend before anyone turns it into a paid campaign. You stop paying for a separate ad-spy tool and a scraper and stitching the two together by hand.

Question 3

How fresh is the data?

Accepted Answer

Fresh enough to act on, not a month-old snapshot. Most research tools show you what was working last month; WhatWins keeps every tracked account and store refreshed automatically — daily on Starter, twice a day on Pro, and up to four times a day on Business — and flags new ads and breakout posts as they start moving. Because higher plans refresh more often, the faster your tier, the sooner momentum shows up in your feed. That cadence matters most for breakouts: a post or ad caught while it's still climbing is something you can reproduce in time to ride the wave, whereas the same trend found two weeks later has usually already peaked and saturated your niche. You're always looking at what's winning now.

Question 4

Is my content and data safe on WhatWins?

Accepted Answer

Yes. All data is encrypted in transit (TLS) and at rest, and is stored on enterprise-grade cloud infrastructure. Every workspace is fully isolated from every other, so your watchlists, swipe files and uploads are only ever visible to your own team. Access is role-based, sensitive integration tokens are encrypted at the application layer with keys held outside the app image, and we never share, sell or train on your content — it is used solely to provide the service to you. You can invite and revoke team members at any time, and remove your data when you leave. For the full details of our encryption, access controls and infrastructure practices, see the security page, and for contractual commitments see the Terms of Service and Data Processing Agreement.

Question 5

How do I get started after signing up?

Accepted Answer

It takes about three minutes. After signing up with Google, an onboarding wizard walks you through it: name your workspace, optionally invite your team, and add your first competitor, creator or store to track. WhatWins immediately starts pulling their live ads and recent posts, so you have something real to look at on day one rather than an empty dashboard. From there you build out your watchlist with the accounts and stores that matter in your niche, and the library, viral radar and dossiers fill in automatically as data refreshes. There's nothing to install and no pixel to add to your own site — you're researching competitors and the wider niche, so everything works from the moment you add your first account. You get a 3-day free trial, so you can do all of this before paying.

Question 6

Can I bring my whole team in?

Accepted Answer

Yes — and it doesn't cost extra. Every plan includes unlimited team members with no per-seat pricing, which is unusual in this category and one of the main reasons agencies choose WhatWins. Invite your whole team into one workspace, each with their own login, and everyone shares the same watchlists, ad libraries and swipe files, so research lives in one place instead of scattered across DMs and screenshots. It's one invite to onboard someone and one click to revoke access when they leave. Roles control who can change what, so you can bring in freelancers or junior buyers without handing over the keys. For agencies running multiple clients, the shared workspace plus per-account focus means the whole team sees the roster and can drill into a single account when they need to concentrate.

Question 7

Do you offer bulk or annual pricing?

Accepted Answer

Yes. Annual plans are billed at roughly a 30% discount versus paying monthly — Starter works out to about $27/mo, Pro to about $55/mo and Business to about $104/mo when billed annually. On top of that, teams tracking large rosters (around 250+ accounts or stores) can reach out for custom volume pricing tailored to their usage, which can also include a faster refresh cadence. Every paid tier includes ads plus all organic content, daily refresh and unlimited team members, so the plan you pick is really about how many competitors and stores you want to track and how often the data refreshes, not about unlocking core features. If you're not sure which tier fits, start on the free trial and upgrade once you see how many accounts you actually want to watch.

Question 8

Do you offer a free trial and refunds?

Accepted Answer

Yes — every new account gets a 3-day free trial, and it isn't tied to a specific plan: you get full access to the whole product during the trial, the ad library, viral radar, Shop Tracker and swipe files with real data, so you can judge it properly before paying anything. After the trial you pick the plan that fits how many competitors and stores you want to track. Paid plans are also backed by a money-back guarantee, so if it isn't a fit, contact support and we'll make it right, no hoops to jump through. You can upgrade, downgrade or cancel at any time from billing, and annual plans carry the roughly 30% discount described above.

Find, track and analyzewhat's winning in your niche

Track. Analyze. Reproduce. Grow.

Track

Analyze

Reproduce

Grow

See what's winning across ads and organic, then make it yours

Spy on every ad your competitors are running.

Active Ads

Catch organic breakouts the day they pop.

Viral reels

The whole playbook, ads and organic, on one screen.

Scale your brand on what's already proven.

Your swipe file

Everything the loop needs, under one roof

Competitor tracking

Ad library

Shop Tracker

Product discovery

Competitor dossier

Viral reel radar

Ad + post breakouts

Swipe library

Trackable short links

Link in Bio

Your own link domain

Team workspace

Replace your whole research stack

Shop Tracker

Ad library

Viral reel radar

Saved library

Tracking links

Link in bio

Built for content teams, not repurposed for them

Your data stays yours

Infrastructure you can rely on

A tool that keeps up

Built how content teams actually work

One workspace, cleanly separated

Support that speaks your language

Questions you're probably asking