Free advertising tools
24 free calculators and utilities for your daily advertising work.
Meta
Google
TikTok
YouTubeNo account required. Calculations stay in your browser.
24 tools
Performance
ROAS calculator
Calculate return on ad spend, ACOS and contribution profit after product costs, fees and refunds.
Performance
CPM calculator
Work out the cost of 1,000 ad impressions and compare delivery costs on a consistent basis.
Performance
CTR calculator
Calculate click-through rate from impressions and clicks, with a clear denominator.
Performance
Conversion rate calculator
Calculate the share of measured visits that converted, using a consistent conversion definition.
Economics
Break-even ROAS calculator
Find the advertising return needed to cover variable costs and your maximum acquisition cost per order.
Economics
Profit margin calculator
Separate profit margin from markup and see how much of a sale remains after the costs you enter.
Creative
Social engagement calculator
Calculate engagement from likes, comments, saves and shares against the audience you measured.
Creative
TikTok engagement calculator
Calculate engagement from likes, comments, saves and shares against the audience you measured.
Creative
Instagram engagement calculator
Calculate engagement from likes, comments, saves and shares against the audience you measured.
Creative
Influencer rate calculator
Plan a sponsored-post budget from expected views, your negotiated CPM and the number of posts.
Creative
TikTok sponsorship calculator
Plan a sponsored-post budget from expected views, your negotiated CPM and the number of posts.
Tracking
UTM builder
Build campaign URLs for Meta, Google, TikTok and newsletters, preserving your existing query parameters.
Performance
CPC & CPA calculator
Calculate cost per click, cost per acquisition and click-to-conversion rate from campaign totals.
Economics
Customer acquisition cost calculator
Calculate fully loaded customer acquisition cost from sales, marketing and new customer totals.
Economics
Customer lifetime value calculator
Estimate revenue and contribution lifetime value from order value, purchase frequency and retention assumptions.
Economics
Dropshipping profit calculator
Estimate contribution per order after product, shipping, payment and acquisition costs.
Creative
YouTube revenue calculator
Estimate creator revenue using your own observed RPM and monthly views.
Creative
Instagram sponsorship calculator
Plan a sponsored-post budget from expected views, your negotiated CPM and the number of posts.
Performance
Budget pacing calculator
See whether spend is ahead of your plan and the daily budget remaining for the rest of the period.
Creative
Creative test budget planner
Plan a creative testing envelope from variants, target CPA and your chosen conversion volume.
Economics
Marketing efficiency ratio calculator
Compare total business revenue with total marketing spend without adding overlapping platform attribution.
Economics
SaaS CAC payback calculator
Estimate how many months of gross profit are needed to recover customer acquisition cost.
Creative
Video hook & hold rate calculator
Measure early attention with three-second views and compare it with longer video retention.
Creative
Google Ads copy length checker
Check responsive search ad headline and description lengths before building your campaign.