How to use this tool
Replace the example values with your own inputs. Results update as you type. Keep your measurement period and definitions consistent, then use the result to inform the next question in your advertising review.
The formula
Profit = revenue − costs. Margin = profit ÷ revenue × 100. Markup = profit ÷ costs × 100.
Worked example
10,000 revenue minus 6,500 costs leaves 3,500 profit, a 35% margin and 53.85% markup.
What the result can tell you
The result only includes the costs you enter. Include all relevant expenses before treating it as net profit.
Is it free, and where do my inputs go?
The tool runs in your browser without an account or an ad-platform connection. Calculation inputs are not sent to WhatWins. If you save a scenario, it stays in this browser on this device.