Catch the posts going viral
before they peak
WhatWins watches every creator and competitor in your niche across Instagram, TikTok and YouTube, and scores each post against its own account's baseline — so genuine breakouts surface the day they pop, not weeks later.
Viral reels
Instagram & TikTokFind what's breaking out, not what already peaked
Every breakout in your niche, in one feed
Track the creators, competitors and brands that matter across Instagram, TikTok and YouTube. The posts outrunning their account's normal performance rise to the top automatically — no manual scrolling.
- Instagram, TikTok and YouTube in one watchlist
- Breakouts ranked ahead of routine posts
- See the hook, format and sound behind each one
12.4×
8.1×
5.7×Scored against each account's own baseline
Raw view counts lie. A 200k account hitting 2M views is a breakout; a 5M account doing 300k is a flop. WhatWins normalizes every post against its own account, so you catch real momentum instead of just big accounts.
- Per-account baseline, not raw views
- Surfaces small accounts breaking out early
- Spot momentum before the view count catches up
@gymshark
Fitness apparel · Instagram · TikTok
Monthly visits · last 3 years
8.5M
followers
40K
reviews
3.2
rating
Best sellers
$22
$28
$32
$38
Save the winners and reproduce them
Found a post worth modeling? Save it to your swipe library with the hook and format broken down, so your team knows exactly what to make next.
- One-click save to organized swipe files
- Hooks and formats broken down
- Brief your next post from a proven reference
Your swipe file
6 savedThe winning ads and reels from your niche, saved in one place - copy what's proven and make it yours.
Ad
Ad
AdReelReelReelHow it works
Track. Analyze. Reproduce. Grow.
One loop, run end to end across ads and organic. Every winning ad or post in your niche becomes a proven move you reproduce and make your own.
Track
Follow the creators, competitors and brands in your niche across Instagram, TikTok, and YouTube: their ads and their organic posts. Fresh data, pulled automatically.
Analyze
WhatWins scores every ad and post against its baseline and surfaces the breakouts, with full dossiers and the hooks and formats behind them. You stop guessing.
Reproduce
Save any winner to your swipe library with the hooks and formats broken down, so your team has the reference on hand and knows exactly what to make.
Grow
Copy what's already winning in your niche and make it your own. Proven hooks and formats become your next posts, built to make your shop take off.
Frequently asked questions
See what's winning in your niche
Track competitors' live ads and the content going viral, analyze what works, and reproduce it — all in one tool.