Every ad your competitors run,
in one searchable library
WhatWins pulls every live ad across Meta and TikTok into one place — with the hook, format and exactly how long each one has been running. The ads that stay live are the ones making money. Find them fast.
Active Ads
Meta & GoogleLive ads over time · last 2 years
Up to 50% off the best gym stuff ITW starts Thursday June 18th, 4pm BST 🫨 Don't miss it!
Active· 6d· since Jun 15· video· 🇬🇧
Up to 50% off the best gym stuff ITW starts Thursday June 18th, 4pm BST 🫨 Don't miss it!
Active· 6d· since Jun 15· video· 🇬🇧
Stop opening ad libraries one tab at a time
Every competitor's live ads, side by side
Search one library instead of digging through Meta and TikTok separately. Every creative a competitor is running, with its hook, format and placement — filterable by source, media type and status.
- Meta + TikTok ads in a single, searchable grid
- Filter by source, format (video / image), country and status
- See the actual creative, copy and landing page
124d live87d live
211d liveSpot the proven winners by longevity
Advertisers kill ads that lose money. So the ones still running after weeks or months are the winners. WhatWins shows each ad's active duration and first-seen date, so the proven creatives rise to the top.
- Active-duration and first-seen on every ad
- Sort by how long an ad has been live
- Active-ads timeline shows a brand's real ramp
@gymshark
Fitness apparel · Instagram · TikTok
Monthly visits · last 3 years
8.5M
followers
40K
reviews
3.2
rating
Best sellers
$22
$28
$32
$38
Save the winners to your swipe file
Found a banger? Save it to a swipe library in one click, organize by angle or niche, and turn proven ads into your next brief — instead of starting from a blank page.
- One-click save to organized swipe files
- Share the file with your whole team
- Turn winning angles into your next ad
Your swipe file
6 savedThe winning ads and reels from your niche, saved in one place - copy what's proven and make it yours.
AdAdAd
Reel
Reel
ReelHow it works
Track. Analyze. Reproduce. Grow.
One loop, run end to end across ads and organic. Every winning ad or post in your niche becomes a proven move you reproduce and make your own.
Track
Follow the creators, competitors and brands in your niche across Instagram, TikTok, and YouTube: their ads and their organic posts. Fresh data, pulled automatically.
Analyze
WhatWins scores every ad and post against its baseline and surfaces the breakouts, with full dossiers and the hooks and formats behind them. You stop guessing.
Reproduce
Save any winner to your swipe library with the hooks and formats broken down, so your team has the reference on hand and knows exactly what to make.
Grow
Copy what's already winning in your niche and make it your own. Proven hooks and formats become your next posts, built to make your shop take off.
Frequently asked questions
See what's winning in your niche
Track competitors' live ads and the content going viral, analyze what works, and reproduce it — all in one tool.