Spy on every Facebook
and Instagram ad
Search every live Meta ad your competitors run — Facebook and Instagram, with the hook, format and exactly how long each has been running. All the depth of the Facebook Ad Library, without the one-page-at-a-time grind.
Active Ads
Meta & GoogleLive ads over time · last 2 years
Up to 50% off the best gym stuff ITW starts Thursday June 18th, 4pm BST 🫨 Don't miss it!
Active· 6d· since Jun 15· video· 🇬🇧
Up to 50% off the best gym stuff ITW starts Thursday June 18th, 4pm BST 🫨 Don't miss it!
Active· 6d· since Jun 15· video· 🇬🇧
Every Meta ad your competitors run, searchable
Facebook & Instagram ads in one grid
Stop opening the Facebook Ad Library page by page. WhatWins pulls every live Meta ad into one searchable grid you can filter by format, placement and status — the creative, the copy and the landing page, all in one view.
- Facebook + Instagram ads together
- Filter by format (video / image), country and status
- See the creative, copy and destination
124d live87d live
211d liveProven by how long they've run
Meta kills ads that lose money. So the ones running for weeks or months are the proven winners. WhatWins shows each ad's active duration and first-seen date, and an active-ads timeline that reveals a brand's real spend ramp.
- Active duration + first-seen on every ad
- Sort by longevity to find the winners
- Active-ads timeline shows the real ramp
@gymshark
Fitness apparel · Instagram · TikTok
Monthly visits · last 3 years
8.5M
followers
40K
reviews
3.2
rating
Best sellers
$22
$28
$32
$38
Swipe the winners for your next ad
Save the best Meta ads to a swipe library, organized by angle, with hooks and formats broken down — so your next Facebook or Instagram ad starts from something that already works.
- One-click save to shared swipe files
- Hooks and formats broken down
- Brief your next Meta creative from proof
Your swipe file
6 savedThe winning ads and reels from your niche, saved in one place - copy what's proven and make it yours.
AdAdAd
Reel
Reel
ReelHow it works
Track. Analyze. Reproduce. Grow.
One loop, run end to end across ads and organic. Every winning ad or post in your niche becomes a proven move you reproduce and make your own.
Track
Follow the creators, competitors and brands in your niche across Instagram, TikTok, and YouTube: their ads and their organic posts. Fresh data, pulled automatically.
Analyze
WhatWins scores every ad and post against its baseline and surfaces the breakouts, with full dossiers and the hooks and formats behind them. You stop guessing.
Reproduce
Save any winner to your swipe library with the hooks and formats broken down, so your team has the reference on hand and knows exactly what to make.
Grow
Copy what's already winning in your niche and make it your own. Proven hooks and formats become your next posts, built to make your shop take off.
Frequently asked questions
See what's winning in your niche
Track competitors' live ads and the content going viral, analyze what works, and reproduce it — all in one tool.