Google Ads Spy

See the Google ads
behind any store

WhatWins surfaces the Google search and shopping ads your competitors run and ties them to the store behind them — its traffic, products and estimated spend — so you see the whole paid picture, not just Meta.

Active Ads

MetaMeta & Google
4.4Kpeak 5.1K
7D9%·1M6%·3M147%

Live ads over time · last 2 years

Targeting🇬🇧GB61%🇫🇷FR6%🇩🇪DE5%🇪🇸ES4%

Up to 50% off the best gym stuff ITW starts Thursday June 18th, 4pm BST 🫨 Don't miss it!

Active· 6d· since Jun 15· video· 🇬🇧

Up to 50% off the best gym stuff ITW starts Thursday June 18th, 4pm BST 🫨 Don't miss it!

Active· 6d· since Jun 15· video· 🇬🇧

The Google ads powering your competitors

Google ads tied to the store running them

Through Shop Tracker, WhatWins links a store's Google ads to its full profile — traffic, top products and estimated spend — so a Google ad is never just a creative in a vacuum. You see the business behind it.

  • Google ads counted alongside Meta for each store
  • Tied to traffic, products and estimated spend
  • The full paid picture for any competitor

@gymshark

Fitness apparel · Instagram · TikTok

8.5M
14Mvisits / mo-20%

Monthly visits · last 3 years

8.5M

followers

40K

reviews

3.2

rating

Best sellers

$22

$28

$32

$38

Search & shopping campaigns in one place

See the Google creatives a competitor is running next to their Meta ads, in the same library — so you can compare angles across channels instead of stitching together separate tools.

  • Google + Meta ads in one library
  • Filter by source and status
  • Spot the channels a competitor leans on
Google adsGoogle
Competitor ad creative 1124d live
Competitor ad creative 287d live
Competitor ad creative 3211d live

Find the products worth modeling

When a store scales Google spend behind a product, that's a signal. Save the winning stores and products to your library and turn what's already working into your own next move.

  • Spot products getting real ad spend
  • Save winning stores and products
  • Reproduce proven angles for your brand

Your swipe file

6 saved

The winning ads and reels from your niche, saved in one place - copy what's proven and make it yours.

Ad
Ad
Ad
Reel
Reel
Reel

How it works

Track. Analyze. Reproduce. Grow.

One loop, run end to end across ads and organic. Every winning ad or post in your niche becomes a proven move you reproduce and make your own.

01

Track

Follow the creators, competitors and brands in your niche across Instagram, TikTok, and YouTube: their ads and their organic posts. Fresh data, pulled automatically.

02

Analyze

WhatWins scores every ad and post against its baseline and surfaces the breakouts, with full dossiers and the hooks and formats behind them. You stop guessing.

03

Reproduce

Save any winner to your swipe library with the hooks and formats broken down, so your team has the reference on hand and knows exactly what to make.

04

Grow

Copy what's already winning in your niche and make it your own. Proven hooks and formats become your next posts, built to make your shop take off.

Frequently asked questions

See what's winning in your niche

Track competitors' live ads and the content going viral, analyze what works, and reproduce it — all in one tool.