How the estimate works
This tool starts from a baseline rate per 1,000 followers for each platform, then adjusts it by how your engagement rate compares to a typical baseline, and shows a range around the result. It's a transparent heuristic — a negotiating anchor, not a quote.
What moves your rate up
- Engagement — high engagement can double a base rate.
- Niche — finance, B2B and beauty pay premiums.
- Deliverables — video and multi-post bundles cost more.
- Usage rights — letting a brand run your content as a paid ad (whitelisting) is a major add-on.
- Exclusivity — not promoting competitors carries a fee.
Pricing as a creator vs. as a brand
Creators can use the range as a floor and add for usage and exclusivity. Brands and agencies can use it to sanity-check incoming quotes and budget campaigns. Either way, pair the number with proof of performance — recent reach, engagement and example results.
Frequently asked questions
How much should I charge for a sponsored post?
A common starting point is roughly $10 per 1,000 followers on Instagram, adjusted up or down by engagement, niche and deliverables. TikTok and YouTube use different benchmarks. This calculator gives a transparent estimate range — treat it as a negotiating anchor, not a fixed price, since brand budgets and exclusivity terms vary widely.
How is influencer pricing calculated?
Most estimates start from audience size and apply a per-1,000-follower rate, then adjust for engagement (a highly engaged smaller account can out-earn a larger passive one), platform, content type (a Reel or video costs more than a static post), usage rights and exclusivity. Our tool multiplies a baseline rate by an engagement factor to produce a range.
Do micro-influencers charge less?
Per post, yes — but micro-influencers (roughly 10k-100k followers) often command higher rates per 1,000 followers because their engagement and trust are stronger. Brands frequently get better ROI from several micro-creators than one celebrity, which is why agencies build rosters of smaller, high-engagement accounts.
What affects my rate the most?
Engagement rate, niche (finance and beauty pay more than general lifestyle), deliverables (number of posts, Stories, video vs static), usage rights (whether the brand can run it as a paid ad), exclusivity, and turnaround. Whitelisting and paid-ad usage in particular can multiply a base rate several times over.