How to use this tool
Replace the example values with your own inputs. Results update as you type. Keep your measurement period and definitions consistent, then use the result to inform the next question in your advertising review.
The formula
Fee per post = expected views ÷ 1,000 × sponsorship CPM. Monthly fee = fee × posts.
Worked example
20,000 views at a negotiated CPM of 20 means 400 per post, or 1,600 for four posts. These are example inputs, not market rates.
What the result can tell you
This is a planning scenario based on the rate you enter, not a platform payout quote or a market benchmark. Production, usage rights and exclusivity can change the final price.
Is it free, and where do my inputs go?
The tool runs in your browser without an account or an ad-platform connection. Calculation inputs are not sent to WhatWins. If you save a scenario, it stays in this browser on this device.