How to use this tool
Replace the example values with your own inputs. Results update as you type. Keep your measurement period and definitions consistent, then use the result to inform the next question in your advertising review.
The formula
Estimated monthly revenue = monthly views ÷ 1,000 × RPM.
Worked example
100,000 views at an assumed RPM of 4 produces 400 per month. The default RPM is an illustration, not a benchmark.
What the result can tell you
Use a consistent RPM from your own analytics, not an advertiser CPM. Shorts, long-form and different audiences can have very different revenue patterns.
Is it free, and where do my inputs go?
The tool runs in your browser without an account or an ad-platform connection. Calculation inputs are not sent to WhatWins. If you save a scenario, it stays in this browser on this device.