TikTok Ads
TikTok AdsTikTok ad safe zones: check the final video, captions and CTA
A practical TikTok video preflight for safe zones, captions and interface overlays. Use the correct official template and an editable review worksheet.
The reading list
Practical guides to paid media, creative testing and AI workflows.
45 articles
TikTok Ads
How to split test two TikTok ad hooks
Plan a TikTok creative split test with two controlled opening hooks, a documented primary metric and a practical worksheet for reviewing the outcome.
AI & automation
How to plan a Veo image-to-video shot for an ad
Prepare a product reference, a bounded motion prompt and a frame-review checklist for Veo 3.1, with downloadable shot planning and prompt files.
Google Ads
Google AdsHow to prepare a YouTube Shorts ad for launch
Turn a vertical video into a reviewable Shorts ad: hosting, creative structure, placement checks and destination QA, with a downloadable preflight sheet.
AI & automation
Advertising automation with AdRails: what to automate first
A practical way to introduce AI into Meta and Google Ads operations, from account reviews to campaign drafts, with clear limits and human decisions.
AI & automation
AI product images for ads: a quality checklist before you publish
Review AI ad images for product accuracy, claims, crops and traceability. Includes a practical HeliosGen and Kie.ai workflow plus a free approval sheet.
Measurement
How to budget and document a creative test
Turn five ad creative directions into a spending scenario, a consistent results sheet and a documented decision. Includes an editable CSV.
Measurement
Ecommerce break-even ROAS: include the costs your ad report misses
Calculate a contribution-based advertising threshold with a worked ecommerce example, then check refunds, fees and attribution before using it in a campaign.
Google Ads
How to review Google Ads search terms and negative keywords
Separate irrelevant searches from weak evidence, choose the right negative keyword scope and keep a reviewable change log with this practical workflow.
Google Ads
A Google Ads launch check for URLs, copy and measurement
Check campaign URLs, responsive search ad copy and the conversion path before launch. Includes free tools and an editable approval checklist.
Google Ads
Google AI Max: a review checklist before your next Search test
Review conversion quality, landing pages, tracking and reporting before testing AI Max for Search. A practical checklist with Google's official tutorial.
AI & automation
How to set up HeliosGen with Kie.ai for ad creatives
Connect Kie.ai to HeliosGen, build your first image workflow, copy an ad-creative prompt, troubleshoot errors and prepare a focused creative test.
