Meta Ads
Meta AdsMeta ads: build distinct creative concepts, not just more variants
Turn one product into three genuinely different Meta ad concepts. Includes a worked brief, a free planning sheet and rules for reading the results.
The reading list
Practical guides to paid media, creative testing and AI workflows.
45 articles
Google Ads
Google AdsHow to read the Performance Max channel performance report
Review Performance Max channels without confusing spend distribution with incrementality. Includes an example, diagnostic sequence and free review sheet.
Google Ads
SaaS Google Ads: measure qualified leads beyond the signup
Define the SaaS conversion stages that matter, reconcile CRM outcomes with ad reporting and review qualified-lead measurement before changing bidding goals.
TikTok Ads
TikTok AdsTikTok hook rate: choose the right video metric before comparing ads
Calculate a clear two-second view rate, avoid misleading six-second retention comparisons and use a worked example to choose the next creative test.
TikTok Ads
TikTok Spark Ads: a practical checklist before launch
Check the authorized TikTok post, identity, destination, tracking and review date before a Spark Ad goes live. Includes a downloadable preparation checklist.
Creative strategy
Best Ad Intelligence Tools for 2026
The best ad intelligence tools for 2026, compared by channel coverage, data freshness and spend estimates, so you can monitor competitor advertising, not just collect screenshots.
Creative strategy
Best Competitor Tracking Tools for 2026
The best competitor tracking tools for 2026, compared by what they monitor and how they alert, so you find out a rival changed something before your numbers do.
Creative strategy
Best Dropshipping Spy Tools for 2026
The best dropshipping spy tools for 2026. Find products already selling by tracking the ads behind them, judge saturation honestly, and validate before you buy inventory.
Creative strategy
Social media competitor analysis tools for ads teams
Compare ad libraries, Foreplay and Sprout Social by the question they answer. Build a weekly competitor review that separates paid creative, organic context and your own results.
AI & automation
Ecommerce MCP Server Guide: Connect AI to Market Data
Learn how an ecommerce MCP server connects Claude, ChatGPT, Cursor, and other AI clients to verified ads, traffic, products, shops, and organic market data.
AI & automation
How to Analyze Competitor Ads With AI (2026 Workflow)
A practical workflow for analyzing competitor ads with AI using verified creatives, traffic, market, product, and organic data instead of generic chatbot guesses.
Creative strategy
Best ad spy tools in 2026: choose by research task
Compare free ad libraries, Foreplay, Pipiads and Minea by research task. Use a repeatable shortlist test without mistaking visible ads for profitable campaigns.