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THE WHATWINS BRIEF · 001 · OCTOBER 14, 2026

More creative options.
Better test decisions.

This week: connect HeliosGen to Kie.ai, read your ROAS in context and put a budget around your next creative test.

HeliosGen canvas connecting a reference image to several text prompts and video outputsView full size
The workflow behind this edition: a reference asset connected to prompts and generation nodes in HeliosGen's published example. Source: Project documentation.

01 / Connect a creative workflow

Start with your Kie.ai key, a Text node and an Image node. Our walkthrough shows the setup, a prompt you can copy and the checkpoints for your first output. Once that works, add a product reference and vary one creative direction at a time.

The canvas above shows a larger video workflow from the project. Use it to understand how the connections scale; begin with the smaller image workflow in the tutorial.

Set up HeliosGen with Kie.ai

02 / A number to interpret carefully

ROAS divides attributed revenue by spend. It can help describe the period, but it cannot tell you whether those purchases would have happened without the ads. Pair your campaign review with a clear conversion definition, a consistent attribution window and a discussion of what evidence would change the next decision.

From the source

Google Ads · March 19, 2026

Google Ads on incrementality and the limits of ROAS

The platform's measurement discussion is a useful reminder: a dashboard ratio does not establish that an ad caused a purchase. Keep that distinction in your automated reporting.

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Calculate ROAS and contribution profit

03 / Put a number on the next test

Before producing twenty variants, write one hypothesis and decide how many options you can evaluate. Our test budget planner translates variants, assumed CPA and a chosen conversion volume into a spending envelope. It is a planning scenario, not a significance test.

Open the creative test budget planner

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