Measurement
How to check paid campaign UTMs in GA4
Create consistent campaign URLs, test redirects and inspect the right GA4 acquisition dimensions with a downloadable UTM naming and verification sheet.
Google Ads
Practical Google Ads guides for campaign preparation, automation settings, copy and tracking.
Check the destination and measurement path before evaluating performance. Document which automation features are enabled and who approves changes, then compare results against the campaign's actual business objective.
Start with a workflow
Check a Google Ads launch before spending
An approved tracking URL, length-checked copy and a launch checklist with evidence.
Guides and analysis
Measurement
How to check GA4 purchase deduplication before running ads
Test transaction IDs, confirmation-page reloads and purchase values before using GA4 revenue to judge paid campaigns. Includes a repeatable QA worksheet.
Google Ads
Google Ads conversion lag: stop comparing unfinished weeks
Review delayed conversions before judging Google Ads CPA or ROAS. Includes a worked example, a repeatable reporting process and a free snapshot worksheet.
Google Ads
How to plan a Google Search campaign experiment
Build a reviewable Search experiment: one hypothesis, a controlled change, conversion definitions and a worksheet for recording what the result can support.
Google Ads
How to audit Merchant Center price and availability mismatches
Trace Shopping product mismatches across the feed, landing page, structured data and checkout, using a variant-level audit sheet with clear retest steps.
Google Ads
How to prepare a YouTube Shorts ad for launch
Turn a vertical video into a reviewable Shorts ad: hosting, creative structure, placement checks and destination QA, with a downloadable preflight sheet.
Google Ads
How to review Google Ads search terms and negative keywords
Separate irrelevant searches from weak evidence, choose the right negative keyword scope and keep a reviewable change log with this practical workflow.
Google Ads
A Google Ads launch check for URLs, copy and measurement
Check campaign URLs, responsive search ad copy and the conversion path before launch. Includes free tools and an editable approval checklist.
Google Ads
Google AI Max: a review checklist before your next Search test
Review conversion quality, landing pages, tracking and reporting before testing AI Max for Search. A practical checklist with Google's official tutorial.
Google Ads
How to read the Performance Max channel performance report
Review Performance Max channels without confusing spend distribution with incrementality. Includes an example, diagnostic sequence and free review sheet.
Google Ads
SaaS Google Ads: measure qualified leads beyond the signup
Define the SaaS conversion stages that matter, reconcile CRM outcomes with ad reporting and review qualified-lead measurement before changing bidding goals.