Measurement
Ecommerce break-even ROAS: include the costs your ad report misses
Calculate a contribution-based advertising threshold with a worked ecommerce example, then check refunds, fees and attribution before using it in a campaign.
The reading list
Practical guides to paid media, creative testing and AI workflows.
26 articles in Creative strategy
AI & automation
How to set up HeliosGen with Kie.ai for ad creatives
Connect Kie.ai to HeliosGen, build your first image workflow, copy an ad-creative prompt, troubleshoot errors and prepare a focused creative test.
Meta Ads
Meta AdsMeta ads: build distinct creative concepts, not just more variants
Turn one product into three genuinely different Meta ad concepts. Includes a worked brief, a free planning sheet and rules for reading the results.
TikTok Ads
TikTok AdsTikTok Spark Ads: a practical checklist before launch
Check the authorized TikTok post, identity, destination, tracking and review date before a Spark Ad goes live. Includes a downloadable preparation checklist.
Creative strategy
Best Ad Intelligence Tools for 2026
The best ad intelligence tools for 2026, compared by channel coverage, data freshness and spend estimates, so you can monitor competitor advertising, not just collect screenshots.
Creative strategy
Best Competitor Tracking Tools for 2026
The best competitor tracking tools for 2026, compared by what they monitor and how they alert, so you find out a rival changed something before your numbers do.
Creative strategy
Best Dropshipping Spy Tools for 2026
The best dropshipping spy tools for 2026. Find products already selling by tracking the ads behind them, judge saturation honestly, and validate before you buy inventory.
Creative strategy
Social media competitor analysis tools for ads teams
Compare ad libraries, Foreplay and Sprout Social by the question they answer. Build a weekly competitor review that separates paid creative, organic context and your own results.
Creative strategy
Best ad spy tools in 2026: choose by research task
Compare free ad libraries, Foreplay, Pipiads and Minea by research task. Use a repeatable shortlist test without mistaking visible ads for profitable campaigns.
Creative strategy
7 Best Foreplay Alternatives in 2026
Looking for Foreplay alternatives in 2026? Compare 7 ad-spy and creative research tools on price, organic coverage, team seats and data freshness.
Creative strategy
Best Minea Alternatives in 2026
Hunting for Minea alternatives in 2026? Compare 8 product and ad research tools on price, organic coverage, TikTok ads, store tracking and freshness.
Creative strategy
Best AdSpy Alternatives in 2026
The best AdSpy alternatives in 2026 compared. Find cheaper, faster ad spy tools with TikTok and organic coverage to replace AdSpy and find winning ads.