Shopify Store Spy

Spy on Shopify stores
from ads to products

WhatWins helps you research Shopify competitors by connecting their live ads, product catalog, traffic signals, landing pages and organic breakout content. See what they sell, how they sell it and which angles keep running.

@gymshark

Fitness apparel · Instagram · TikTok

8.5M
14Mvisits / mo-20%

Monthly visits · last 3 years

8.5M

followers

40K

reviews

3.2

rating

Best sellers

$22

$28

$32

$38

Turn Shopify competitor research into a repeatable workflow

Open the store behind every winning ad

A Shopify ad is only useful when you can inspect the store it points to. WhatWins links ads back to store dossiers so you can see active ads, product catalog depth, traffic signals and the offer path in one place.

  • Store dossiers for ecommerce and Shopify competitors
  • Active ad volume, first-seen dates and creative longevity
  • Product catalog context tied back to the brand

@gymshark

Fitness apparel · Instagram · TikTok

8.5M
14Mvisits / mo-20%

Monthly visits · last 3 years

8.5M

followers

40K

reviews

3.2

rating

Best sellers

$22

$28

$32

$38

Find the products competitors keep funding

The fastest product-research signal is persistence. When a Shopify competitor keeps an ad live, repeats a hook or pushes a product across variants, WhatWins makes that pattern visible before you commit budget to your own test.

  • Spot long-running product ads across Meta and TikTok
  • Compare product, hook, headline and landing-page patterns
  • Save proven ideas into shared swipe boards

Active Ads

MetaMeta & Google
4.4Kpeak 5.1K
7D9%·1M6%·3M147%

Live ads over time · last 2 years

Targeting🇬🇧GB61%🇫🇷FR6%🇩🇪DE5%🇪🇸ES4%

Up to 50% off the best gym stuff ITW starts Thursday June 18th, 4pm BST 🫨 Don't miss it!

Active· 29d· since Jun 15· video· 🇬🇧

Up to 50% off the best gym stuff ITW starts Thursday June 18th, 4pm BST 🫨 Don't miss it!

Active· 29d· since Jun 15· video· 🇬🇧

Use category roundups as your starting map

Instead of starting with a blank search box, use public category roundups to find stores worth tracking. Open skincare, fashion, supplements, pets, home, jewelry and other ecommerce categories, then drill into the brands with the strongest signals.

  • Directory of ecommerce brands grouped by category
  • Roundups ranked by ads, traffic and catalog depth
  • Internal links from each category to brand dossiers
Category researchBrands + ads
Competitor ad creative 1124d live
Competitor ad creative 287d live
Viral reel 112.4×

Separate paid push from organic pull

Shopify stores often scale because the product is already spreading organically. WhatWins combines ad intelligence with organic breakout scoring, so you can tell whether a store is forcing attention with spend or amplifying genuine demand.

  • Instagram, TikTok and YouTube breakout signals
  • Baseline-relative scoring for smaller accounts
  • Paid and organic proof side by side

Viral reels

Instagram & TikTok
3.7Mtop reel views Breakout
Top
3.7M 188K
3M 103K
2.4M 44K

Turn research into a launch checklist

Once you find a strong store, save the ads, map the offer, study the landing page and calculate whether the product can support your economics. The workflow moves from spying to a concrete test plan.

  • Swipe files for creatives and angles
  • Offer and landing-page context for briefs
  • Free calculators for ROAS, CPM, CAC and margin checks

Your swipe file

6 saved

The winning ads and reels from your niche, saved in one place - copy what's proven and make it yours.

Ad
Ad
Ad
Reel
Reel
Reel

Frequently asked questions

Research Shopify competitors before you build

Find stores worth tracking, inspect their ads and products, then turn proven market signals into your next ecommerce test.